Memory in Action
Transforming heritage into a force for the future
MORE THAN A FOUNDATION, A MOVEMENT OF CONSCIOUSNESS
Our ambition is not to manage the past, but to arm the future. We want to make the Moroccan identity a model. Here are the three horizons that guide us:
PILLAR I: MEMORY & EDUCATION – FORGING THE LEADERS OF TOMORROW
In the face of rising forgetfulness, we cannot allow ignorance to spread. Our mission is to educate the decision-makers of tomorrow. We aim to give students in top schools and universities the keys to understand that the Jewish history of Morocco is a cornerstone of their modern identity.
The Key Objective: To create an elite that is aware and immune to intolerance.
PILLAR II: INFLUENCE & DIGITAL PRODUCTION – THE LEADING MEDIA
The Moroccan narrative must shine globally. We aim to become the leading voice promoting Moroccan Judaism and the momentum of the Abraham Accords. This model of peace should inspire other nations in the region and beyond.
Method: Diplomacy Through Experience
Nothing replaces being on the ground. We fund the founder’s field missions in Morocco and abroad to produce vlogs, short interviews, and document spiritual heritage, including the sites of the Tsadikim (Jewish Saints).
The Key Objective: To become the leading media outlet of this new diplomatic and cultural era.
Pillar I — Memory & Transmission
TRAINING TOMORROW'S DECISION-MAKERS TO ILLUMINATE THE FUTURE
In every alleyway, there is a memory that connects us. Our duty is to transmit it to the country's future elites so that it may inspire their leadership.
THE EDUCATIONAL PROGRAM: E-LEARNING & CERTIFICATION
Concept
To deploy an excellent digital educational program for higher education schools and universities.
Content: Mandatory online modules to be validated, including an unprecedented section on the history of the Shoah in the Moroccan context (the role of Mohammed V) and the millennia-old saga of Moroccan Judaism.
Target: Students, future executives and leaders, to strengthen their historical and civic culture.
Key Performance Indicators (KPIs): Integration rate of the certified E-Learning program in at least five major schools or universities.
INSTITUTIONAL ENGAGEMENT: DIRECTORS' CONFERENCES
Concept
To organize exclusive series of conferences aimed at the Directors of higher education schools and Presidents of universities in Morocco.
Goal : To sensitize academic top management so that they become the primary ambassadors of this memory within their institutions.
Key Performance Indicators (KPIs): Leadership Engagement measured by school directors’ participation in conference cycles (target of 75% attendance) to ensure institutional adoption.
Pillar II - Influence & Digital Production
MOVING FROM INFLUENCE TO MEDIA INSTITUTION
Today, the battle of ideas is fought on screens. Peace and nuance must benefit from the best technological striking power.
AN AMBITION: PROFESSIONALIZE AND INTERNATIONALIZE
Until now, we havereached millions of people. To Scale Up, we must change our methodes.
THE QUALITATIVE LEAP: THE PINK TARBOUCHE STUDIO
We will rent and equip a professional studio (cinema cameras, broadcast sound, set).
Why? To create professional-level podcasts, vlogs, and mini-interviews. The credibility of the message depends on the quality of the image.
THE LINGUISTIC LEAP: A GLOBAL IMPACT
French is no longer enough.
Arabic (Darija): To reach the heart of the Moroccan population and the Middle East.
English: To export the Moroccan model and the successes of the Abraham Accords to the United States and internationally.
Key Performance Indicators (KPIs)
The goal of this media professionalization is to achieve, by the end of 2026: 75 million organic monthly views and one million followers across all platforms.