Our Missions – Pink Tarbouche Foundation | Educate, Transmit, Connect, Promote

A HERITAGE EXISTS ONLY WHEN IT LIVES

We have the ambition to transform Judeo-Moroccan heritage into an active force that inspires the present and shapes the future. To achieve this, we deploy an integrated approach around four complementary axes.

EDUCATE

Train minds, not merely transmit facts. We create solid foundations of knowledge to develop critical thinking and connect history to contemporary issues.

Impact: Enlightened citizens capable of deconstructing prejudices and positively influencing their environment.

TRANSMIT

Circulate living memory through immersive digital formats, workshops, and interactive archives. Heritage becomes a shared and inspiring resource.

Impact: A heritage that reinvents itself and creates connections between generations and territories.

CONNECT

Transform relational potential into concrete value: economic projects, knowledge transfers, and strategic partnerships between Morocco and Israel.

Impact: Positive and sustainable interdependencies that anchor relationships in reality.

PROMOTE

Produce analyses, podcasts, and documentaries to shape a modern and credible image of plural Morocco. Beyond communication, build genuine intellectual authority.

Impact: A respected and influential voice in international public debates.

Educate, Transmit, Connect, Promote: four essential levers that give Judeo-Moroccan memory renewed vitality. It no longer remains a simple frozen memory, but asserts itself as a living resource, an engine for the future capable of inspiring, bringing together, and building sustainably.

This four-dimensional architecture will be deployed through three fundamental pillars of action, designed to transform our vision into reality.

Pillar I — Memory & Transmission

MAKING THE PAST A LIVING RESOURCE TO ILLUMINATE THE FUTURE

In every alley, every prayer, every song, there is a memory that connects us. Our duty will be to keep it alive, not as an immobile museum, but as a force that inspires and guides. This heritage offers irreplaceable keys to understanding a future where diversity enriches rather than divides.

THE THREAD OF MEMORY: HISTORY OF JUDAISM IN THE LAND OF MOROCCO

Concept

Create a reference educational program on the history of the Holocaust, the protective role of King Mohammed V, and the resurgence of antisemitism. An essential module will be added to trace the history of the Moroccan Jewish community, from its origins in the Levant to its contributions to Morocco. The objective is to strengthen historical culture and counter narratives that deny Jewish attachment to Morocco and to the Land of Israel.

Benefits

For Universities: An opportunity to enrich their curriculum with prestigious content, co-developed with world-renowned institutions (Yad Vashem, Moroccan Archives), reinforcing their academic excellence.
For Students and Professors: More than just a course, these will be interactive masterclasses granting continuing education credits, offering the unique opportunity to engage directly with international historians and experts.

MEMORY JOURNEYS: INFLUENCE DELEGATIONS

Concept

Organize targeted immersion missions to create a network of powerful and credible ambassadors of the bilateral relationship.

Benefits

Delegations (10-15 people) of influential members of the Moroccan Jewish diaspora. A tailor-made 5 to 7-day journey, focused on high-level meetings with decision-makers and in-depth exploration of Hebrew heritage to forge lasting bonds.

Pillar II — Economic & Technological Bridge

FROM MUTUAL ESTEEM TO CONCRETE ACHIEVEMENTS

Diplomatic agreements are a promise. Our role will be to transform them into economic exchanges creating shared interests. Morocco, an emerging technology hub, and Israel, the "Startup Nation," present exceptional convergence potential that we propose to realize.

THE "PINK TARBOUCHE" BUSINESS CLUB: A CIRCLE OF TRUST

Concept

A private and invitation-only network of excellence, bringing together the entrepreneurial elite and investors from both countries to foster synergies in an exclusive and high-quality framework.

Operation

Animation through premier events: an annual summit and ultra-targeted quarterly virtual "deal meetings" (e.g., 3 Moroccan Fintech startups pitching to 5 specialized Israeli VCs).

THE FINTECH & INSURTECH HUB: THE OPERATIONAL CONTROL TOWER

Concept

Act as the strategic "matchmaker" of ecosystems, capitalizing on the founder's actuarial and headhunting expertise.

Operation

A single entry point that maps needs, qualifies opportunities, evaluates synergies, and organizes high-potential connections to secure and accelerate decisions.

THE ANNUAL WHITE PAPER: MAPPING OPPORTUNITY

Concept

Develop the reference document on Moroccan-Israeli economic synergies, with actuarial analysis of high-potential sectors (Fintech, Insurtech) and decoding of regulatory frameworks.

Benefits

Provide investors and entrepreneurs with a factual roadmap for collaboration, positioning the Foundation as the essential economic intelligence hub on this axis.

Pillar III — Promotion & Digital Influence

BUILDING THE VOICE THAT WILL SHAPE TOMORROW'S NARRATIVES

In a world saturated with information, it is vital to construct coherent and authentic narratives. We will not merely communicate; we will build intellectual authority to illuminate debates and present a modern image of plural Morocco.

EDITORIAL LINES OF INFLUENCE: FROM MEMORY TO ACTION

Concept

Promote in french Morocco, Moroccan Judaism, and the Morocco-Israel relationship through powerful narratives adapted to different audiences. Each platform becomes a strategic lever to reach a specific target and reinforce global impact.

Format

Short, viral videos on TikTok and Instagram to educate and inspire younger generations. Analyses, articles, and profiles on LinkedIn and YouTube/Podcast to convince professionals and build lasting intellectual authority.

THE FOUNDATION PODCAST: "THE PINK TARBOUCHE SHOW"

Concept

Embody the Foundation's mission through powerful narratives. Each episode gives voice to a personality (historian, artist, entrepreneur, diplomat) who, through their action, contributes to building the Moroccan-Israeli bridge.

Strategy

These are not simple interviews, but the creation of inspirational content, amplified across all digital platforms to federate a community of engaged listeners.

THE ANNUAL BOOK: "THE PINK TARBOUCHE CHRONICLES"

Concept

Materialize the Foundation's digital influence by publishing an annual book.

Format

A prestigious collection of analyses, profiles, and chronicles that generated the most impact and dialogue during the year. This reference work establishes our intellectual authority on substantive issues.

What Will Make This Project Unique

A HIGH VALUE-ADDED PARTNERSHIP

UNIQUE FOUNDING EXPERTISE

The founder's profile as headhunter and actuary guarantees a dual approach: analytical rigor to structure reliable projects and human capital know-how to connect the right people.

A QUALIFIED AND ACTIVE NETWORK

We combine mass digital influence (+100,000 followers) for awareness-raising with direct access to economic decision-making circles.

A CATALYST FOR CONCRETE PROJECTS

Supporting the Foundation means not financing reports, but results. Each contribution generates tangible and measurable impact.

AGILE POSITIONING

At the intersection of culture, influence, and business, we create bridges with speed and relevance that traditional institutions cannot match.